In our last issue, we discussed the safety of kids’ products. This October, we’re shifting our focus to another very important topic: how to engage and hold the attention of your young passengers.
Once you have the budget for onboard kids’ entertainment, there are several key factors to consider. To make the most of your investment, you’ll need to think strategically and plan for long-term success. One essential step is to segment the kids into appropriate age groups:
- Babies: 0-2 years
- Toddlers: 3-6 years
- Young kids: 7-9 years
A deep understanding of children’s development and preferences is vital when investing in content and activities. The right content leads to sustainability. When selecting items or activities, choose those that not only engage children but also offer lasting value—something they’ll want to take home and use repeatedly. This reduces waste and ensures that these items won’t simply be left behind on the plane, aligning with sustainability goals while keeping kids happy and entertained.
It’s important to keep in mind that a 3-year-old in kindergarten has different interests and needs compared to a 7-year-old in school. Each age group requires experiences tailored to their developmental stage, whether it’s through age-appropriate colors, artwork design, or engaging games and activities that match their abilities and keep them entertained throughout the flight.
Key factors to consider:
- Cognitive stimulation
- Design and color choices that engage and stimulate children’s senses
- Entertainment combined with education =edutainment
Next time
In our next newsletter, we’ll explore how to create a kids concept.
