Better cabin experience, happier parents, and more focused crew? Then, start with the kids. Measuring the impact of your child engagement efforts isn’t just smart — it’s essential. Discover how small changes can lead to measurable results. Kid-focused activities is often dismissed as soft or secondary to core brand performance. Yet, in practice, initiatives aimed […]
It’s time to think beyond the tray table. By engaging kids digitally before and after the flight, you boost satisfaction, sustainability, and brand loyalty – all in one move. Developing digital experiences for kids – and increasing the depth of your brand engagement. Today’s families are always connected – and so are their children and […]
In a world flooded with digital noise and ever-changing trends, one thing remains consistent: children love characters. Whether it’s a cuddly creature, a curious explorer or a quirky robot, mascots help bring brands to life in a way that speaks directly to a younger audience. For children, mascots become companions. For brands, they become powerful […]
Many brands still underestimate the role children play in household purchasing decisions. While parents may hold the wallets, kids often have a significant say in what gets bought—from breakfast cereals to holiday destinations. The influence of young consumers extends far beyond just toys and entertainment; their preferences shape purchasing decisions across industries, including retail, food, […]
In our last issue, we discussed the safety of kids’ products. This October, we’re shifting our focus to another very important topic: how to engage and hold the attention of your young passengers. Once you have the budget for onboard kids’ entertainment, there are several key factors to consider. To make the most of your […]
Families represent a significant segment of the travel market and providing a well-thought-out kids’ concept can significantly enhance the overall journey for both children and their parents. By offering child-friendly experiences, you can increase customer satisfaction, build brand loyalty, and stand out in a competitive market. A safe, engaging, and ethically produced kids’ concept shows […]
Ever considered a brand mascot? After reading this, you’ll see why figures like Ronald McDonald and Tony the Tiger endure as beloved and recognized icons worldwide. And globally recognized for generations. A brand mascot to kids offers numerous benefits that goes beyond traditional marketing strategies. Here’s why incorporating a brand mascot can be advantageous: Emotional […]
Do you remember the good old days were kids, interacted with other kids in their neighborhood, evented their own games, even toys and played out late until dawn? The kids were high-end users of their imagination, creativity, and social skills. At that time there were no other alternatives. Today time has changed, and it keeps […]
A playful opportunity for brands to connect with families It’s no secret that children learn from tasting, touching and rearrange things. Playing with physical objects and interacting with real people is a boost for children’s neurologic development. Between the ages of 3-6 years old, children develop a variety of basic skills of the things they […]
In the current turbulent airline travel environment, speaking with family passengers, we learn the top 3 topics on their minds are: Safety Human care The Environment The extra attention on “here & now” safety and with many airlines introducing demand for facemasks for all pax age 6+, we experience an increased interest to meet the […]
