No other industry has as many touchpoints as the airline industry. Consumers typically book an airline ticket about 40 days before traveling — and that’s where it all starts. An airline brand needs to excel at experience delivery, set the right expectations and deliver consistently across all touchpoints over time. That’s what it takes to […]
The holiday begins in the cabin. The annual holiday are becoming a fixed event for most families. All attendees are looking forward to the vacation and nothing must go wrong. Expectations are high and on the departure day, parents are tense and children typically a bit over excited. Being a leisure airline, it can be […]
ICELANDAIR knows that kids activation is a strategic marketing tool and not just a give-away item on the flight only. It’s all about passenger experience for the whole cabin and the crew. Treasure Iceland kids’ packs, made for European and US flights, use the colours and nuances of Iceland and the Nordic light. The new […]
Positive activation of children creates positive brand awareness among adult passengers. Further it increases the rate of returning passengers and their willingness to recommend to friends and colleagues. Every child on board is therefore a golden opportunity to secure brand experience and could argue for child activation as part of the total media spending in the […]
To secure optimizing of branding experience KIDZinflight offer you to organize and facilitate a free workshop to evaluate the present program and establish a standard for future material. Many will find, that a tablet or touch screen is the ideal solution as entertainment tool onboard, but tablets are not enough to keep a child entertained. […]
A mascot is the face which translate your master brand and lends your brand a distinct personality. A translation which in turn differentiates your company and provides you with unique advantages, such as having your current audience and your potential customers looking at your mascot and instantly connect to your brand. Therefore, it makes absolute […]
All our products are based on the general idea that genuine activation of children is done through challenging and involving experiences. It has for a long time been known that hands-on learning, for example by drawing or construction is highly effective. Today neuroscience can document how physical and active participation in experiences stimulates the brain […]
The power of kids Do not underestimate the power of kids as they have a huge influence over their parents purchase decisions. At KIDZbranding we have a singular focus on children and their behavior – so we know kids better than most. We enable your brand to take children by the hand and the parents […]
Do not underestimate Pester Power. The nag factor is still in power and children have a lot of influence over their parents purchase decisions. At KIDZbranding we have a singular focus on children and their behaviour, so we know kids better than most. Latest research reaffirms that and gives up-dated figures on this matter. Children decide […]
All our products are made from FSC certified paper and printed with water-based ink. In fact, at KIDZbranding we consider sustainability to be an integrated part of everything we do. FSC stands for “Forest Stewardship Council” and it’s an organization that works to promote the practice of sustainable forestry worldwide. The Forest Stewardship Council sets […]
