Families represent a significant segment of the travel market and providing a well-thought-out kids’ concept can significantly enhance the overall journey for both children and their parents. By offering child-friendly experiences, you can increase customer satisfaction, build brand loyalty, and stand out in a competitive market. A safe, engaging, and ethically produced kids’ concept shows that your company cares about the entire passenger experience, making family travel easier and more enjoyable.
Before you dive into the process, there are a few important factors to consider. Over the next three editions of our newsletter, we’ll provide valuable insights to guide you through the key elements of creating a successful kids’ concept. In this issue, we focus on safety and the essential considerations when selecting products for your youngest passengers.
Here is some essential safety guidelines included in the European legislation to keep in mind.
- No Stickers with Glue: avoid stickers with glue to prevent choking hazards.
- Beware of Small Parts: Toys, pencils and plush for young children should be free of small, detachable parts that can pose a choking risk.
- Avoid Harmful Chemicals: Ensure toys and activity games are made from non-toxic materials, free from harmful chemicals. Demand test reports from your suppliers.
- Ethical Production: Support suppliers that enforce strict labor standards, ensuring no child labor is involved in production.
Next time
We’ll explore how to create engaging content that captures and keeps the attention of your young passengers. Our focus will be on how to make your investment in a kids’ concept truly valuable.
